What is Local SEO and How Can It Benefit My Business?
What is Local SEO? Is it really as effective as people say it is?
You may think this is just some scam or that it won't work for your business.
What if I told you that our clients see an average of a 30% call volume increase after we after their Local SEO, would you believe me?
Well you should because our clients are getting qualified customers to call their business, and you can do the same for your business!
You hear it all the time now, “Shop local.” “Let’s hire that local plumber.” “Let’s hire the local pool cleaner.” Everyone is wanting to shop local and use local services, so why is your business not taking advantage of this great opportunity to flood new clients and new customers to your business? 46% of all searches on Google are local. You are really missing out on a ton of new revenue if you are not actively optimizing your local listing.
So, I know you have many questions:
What is Local SEO?
What is a local Google listing?
How do I optimize my Google listing?
How much does it cost to optimize my listing?
How long does it take for my optimization to really work?
What are the most important factors for local SEO?
What is Local SEO?
By definition, “Local SEO helps businesses promote themselves online to local customers within a geographic area. The difference between local SEO and organic SEO is intent. Google can pick out search queries that have “local intent,” meaning the searcher wants search engine results with local companies.”
To summarize that, it is essentially the way your business talks with Google. The better quality Local Listing you have, the more Google will show your business to consumers looking for your services!
For example, I need landscaping done for my yard, so I go to Google and search “Landscapers Akron, OH.” When I search that, the results come up with the Google Local Listings, and it is typically three listings that pop up. Most consumers will only choose from those top three listings of landscapers to call, so the game is to do everything possible to get your company listing in the top 3 of Google search results.
This works for all local businesses as well! From landscapers, to lawn care, roofers, plumbers, marketing agencies, bail bonds, lawyers, and even real estate agents! The benefits to Local SEO are limitless, and if you are not engaging in actively optimizing your Local SEO you are missing out on the opportunity of a lifetime!
What are the benefits of Local SEO?
First and foremost, the leads you receive from Local SEO are already pre-qualified. Consumers are searching for businesses like landscaping because that consumer has a need, and those consumers are looking for your business to fill that need! It’s truly brilliant.
Second, it helps you absolutely own the market in your area. If your listing was in front of every single consumer searching for “Landscapers Akron, OH” then you will get more clients! Which ultimately helps you grow your business.
Third, it helps you grow your business. Local SEO is an investment into the future of your business which means it will help for years to come! If you could only get 60% of the people searching for “Landscapers Akron, OH” or “Realtors Akron, OH” …. WOW your business starts booming and those leads don’t stop because you are the first thing consumers see when they search for something to fill their need!
The benefits are exponential when implemented correctly into your business. It can be a game changer for you!
What is NAP?
NAP plays a huge role in your Google Local Listing! NAP stands Name, Address, and Phone Number, and this plays a huge role when developing your citations, directories, and on your website! If your NAP is not located on a listing or your website, Google will not give you credit for that listing! NAP is very important!
How to Optimize Your Local SEO?
While of course, I would recommend going through a marketing agency like NextGen Marketing to have this service completed because there are many key components to optimizing, however you could do this yourself if you wanted too.
Here are some tips to getting better results from your Local Listing:
- Claim and verify your Google My Business listing
- Verify your NAP citations are consistent across all of your directories
- Consistently build local links
- Optimize your citations
- Add Business Address and Reviews to your website
- Optimize your website content to be geo-targeted
- Respond to all directory reviews
If this looks like to much work for you to do, you can hire the professionals of NextGen Marketing to tackle this task for you! We provide results for your business, and we take are interested in being your marketing partner which means we care about your business growth and success! Our affordable rates backed with our testimonials for Local SEO prove that we are the leaders in the industry when it comes to Local SEO. Call us today @ (330) 365-5302 or shoot us an email at [email protected]! We would love to help your business, and we look forward to working with you very soon!