Dad Hats Unlimited – Marketing Wizardry
Dad Hats Unlimited were looking to increase sales from their eCommerce website and develop an omnipresence in the Dad Hats industry. It was obvious to the team at NextGen Marketing that a compelling, engaging website would be crucial to campaign success.
– Increase in sales from $0 per month to over $45,600 per month with projections to reach over $100,000 per month within the next year.
– Seeing a ROAS of 10:1 (ROAS = Return on Ad Spend)
– Backend automations to upsell customers on new products
– An average order value increase from $25 to $76
The Undisputed World Champs of Everything Dad Hats, Dad Hats Unlimited, reached out to NextGen because they were really struggling to turn the corner with their eCommerce store. Having ample experience in the eCommerce world, we knew exactly what it would take to build an online brand! We went straight to work. We redesigned their website to give it more of an aesthetic, exclusive feel, but we also made the website welcoming to the new customers. We wanted their customers to feel like they belonged on the site. Once the website was redesigned, we went to work on their Social Media. The most effective way to build an online store and social media platform is influencers, so we found influencers for Dad Hats Unlimted. The real success came from our social media advertising efforts! We implemented the Facebook Pixel onto the eCommerce website which allowed us to run highly targeted ad campaigns to people who were already interested in dad hats. The overall results were astounding, and we absolutely blew the Dad Hats Unlimited team away with our results. They couldn’t have been happier with their experience with NextGen Marketing! They will be clients of ours for life!